McDonalds | “All Dressed Up”

Director | Photographer | Content Creator

McDonald’s partnered with legendary Canadian icon, Shania Twain to introduce a limited-edition spice packet designed to reimagine the iconic fry experience through flavor, personality, and cultural hype.

Blending commercial polish with social-first energy, the campaign centered around playful performance, elevated food imagery, and stylized portraiture to turn a simple product launch into a personality-driven moment.

As director and photographer, the work focused on creating imagery that could live fluidly across OOH, social, and digital platforms, balancing high-production visual language with the immediacy and charisma audiences expect from creator and celebrity-led content.