McDonalds “McGrinch”

Time Square Video | Key Visual | Social Content

Director / Photographer / Content Creator

The campaign required a creative approach capable of existing across multiple layers of modern content consumption — from cinematic brand storytelling to social-native authenticity.

Alongside high-production broadcast visuals and large-scale Times Square placements, the work also extended into creator-style and UGC-inspired content designed specifically for digital and social environments.

Understanding the nuances between these formats — from scripting and performance to camera language, pacing, and visual texture — allowed the campaign to move fluidly between polished advertising and content that felt immediate, human, and platform-native.

In addition to directing the motion work, the project included key visual photography and social-first assets that helped create a cohesive visual identity across every audience touchpoint.

Photo Sample

Social Sample