Coca Cola “Have a Coke Day!”

Creative Director + Director + Photographer

As the world relearned connection after isolation, we looked at where joy was naturally emerging: dance trends, creator culture, and late-night Zoom celebrations with friends.

Inspired by the explosion of TikTok dance culture and the intimacy of virtual hangouts, the campaign explored how movement, music, and shared digital experiences could reconnect people again.

Each dancer represented their own unique flavor and personality — captured separately, but united through rhythm, screen, and the universal language of Coca-Cola.

Social Campaign | Organic

Coca Cola New Years

Creative Director | Director

To celebrate the optimism and togetherness of the New Year, Coca-Cola used dance as a universal language for joy and connection. It marks the first time the brand used dance as the central storytelling medium for a campaign.

Built around the idea of “passing joy,” the campaign followed a Coke can moving fluidly between dancers, with each transition becoming a shared expression of energy, culture, and celebration.

Dance was chosen for its kinetic and emotionally engaging nature. It’s a visual art form uniquely suited for digital and social audiences where rhythm, movement, and momentum naturally capture attention and encourage participation.

The project introduced a new creative lens for how Coca-Cola could connect with younger audiences through culture, rhythm, and participation.

Photos