Hexbrand's social media is filled with advertorial assets. I pitched a concept to create content that strategically integrated their bags while reflecting the lives of the demographic that used their product. It was to document a trip with my dance company to Canada for a performance that would have a guaranteed reach of over a hundred thousand viewers. Within a month, the video had reached 4x the original goal. I paired photos, and a narrated vlog that I filmed and wrote, that captured the life of a working artist which reflected the lives and aspirations of HexBrand's core audience.